A Groundbreaking Innovation in Whisky Packaging
Johnnie Walker has unveiled its latest revolutionary whisky innovation—the Johnnie Walker Blue Label Ultra. This limited-edition release features the lightest 70cl Scotch whisky glass bottle ever created, weighing just 180g (without the stopper). Not only does this set a new benchmark for sustainable whisky packaging, but it also demonstrates Johnnie Walker’s commitment to reducing its carbon footprint while maintaining its signature luxury appeal.
A Vision for the Future of Whisky Bottles
The Blue Label Ultra serves as a prototype for lightweight, lower-carbon glass bottles, aligning with Diageo’s Spirit of Progress action plan. By reducing the amount of glass used in its packaging, Johnnie Walker is taking a significant step toward sustainable luxury without compromising on prestige or craftsmanship.
“Johnnie Walker Blue Label Ultra is a truly progressive stride forward for Johnnie Walker, Diageo, and the industry. This new, lightweight bottle is a thing of exquisite beauty; but more importantly, it demonstrates what is possible when it comes to lightweighting glass.”
— Jennifer English, Johnnie Walker Global Brand Director
A Limited-Edition Blue Label Expression
To commemorate this milestone in whisky innovation, Johnnie Walker’s Master Blender, Dr. Emma Walker, has crafted a special Johnnie Walker Blue Label Ultra expression. This blend incorporates rare Scotch whiskies from iconic distilleries like Oban, Brora, and Royal Lochnagar, along with ‘ghost whiskies’ from long-closed distilleries. The result is a whisky with complex layers of flavor, featuring notes of:
- Fresh red berries
- Sweet vanilla & toffee
- Rich wood spice
- Warming wood smoke
This ultra-premium whisky not only represents the future of sustainable Scotch packaging, but also continues Johnnie Walker’s legacy of exceptional craftsmanship and bold innovation.
The Future of Scotch Whisky Is Here
The Johnnie Walker Blue Label Ultra is more than just a whisky—it’s a statement in sustainable luxury. With its lightweight glass bottle and exquisite blend of rare whiskies, this exclusive limited edition is a must-have for whisky collectors, connoisseurs, and sustainability-conscious enthusiasts.
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