Imagine a rum that doesn’t just tell a story, but embodies a revolution. A spirit that transforms historical struggle into liquid art. Welcome to Equiano Rum – the bottle that will transform your home bar from merely impressive to absolutely extraordinary.

The Story Behind Every Sip
Named after Olaudah Equiano, the legendary African writer and abolitionist who purchased his own freedom, this rum is rebellion distilled. It’s not just a drink; it’s a narrative of resilience, crafted with the same passion that Equiano himself showed in fighting against slavery.
A Blend Like No Other
What makes Equiano truly unique? It’s a masterful blend of rums from two legendary rum-producing regions:
- Barbados: Known for clean, refined rum production
- Mauritius: Bringing a tropical complexity that dances on the palate
Tasting Notes That Tell a Story
The First Encounter
- Nose: A complex bouquet of vanilla, toasted oak, and subtle tropical fruits
- First Sip: Honey and dried fruit with a whisper of spice
- Finish: Smooth, with a warming sensation that lingers like a well-told story
Flavor Profile Breakdown
- Initial Notes: Caramelized brown sugar
- Mid-Palate: Roasted nuts and dried apricots
- Finish: Hints of dark chocolate and a gentle oakiness
Craftsmanship That Speaks Volumes
Production Process
- Aged between 8-15 years
- Partially aged in ex-bourbon casks
- Finished in French Cognac casks for added complexity
- No added sugar or artificial coloring
Beyond the Bottle: A Commitment to Change
Equiano isn’t just selling rum – they’re continuing a legacy of social impact:
- 5% of profits donated to ground-level freedom and anti-slavery initiatives
- Partners with anti-slavery charities globally
- Transparent supply chain that honors ethical production

Mixology Magic: Cocktails That Tell a Story
The Equiano Rebellion
- 2 oz Equiano Rum
- 1 oz Fresh Lime Juice
- 0.75 oz Honey Syrup
- Dash of Angostura Bitters
- Garnish with Candied Ginger
Neat Serving Recommendations
- Ideal Serving Temperature: 60-65°F
- Best Glassware: Tulip-shaped nosing glass
- Serving Suggestion: Minimal ice, let the rum breathe
Luxury Lifestyle Pairing
Food Pairings
- Dark Chocolate Desserts
- Aged Cheddars
- Grilled Tropical Fruits
- Roasted Nuts Platter
Occasion Pairings
- Intimate Dinner Parties
- Sophisticated Home Bars
- Collector’s Tasting Events
- Thoughtful Gift for Discerning Spirits Enthusiasts
Market Positioning
Price Point
- Premium Category: $65-$75 per bottle
- Comparable to High-End Sipping Rums
- Value Proposition: Historical Significance + Exceptional Taste
The Collector’s Perspective
Why Equiano Belongs in Your Collection:
- Limited Production Runs
- Unique Blending Technique
- Ethical Brand Story
- Exceptional Aging Process
Who Should Buy Equiano?
- Rum Enthusiasts
- History Buffs
- Ethical Consumers
- Luxury Lifestyle Collectors
- Cocktail Experimenters

The Verdict: More Than Just a Rum
Equiano is what happens when heritage meets innovation, when historical struggle transforms into liquid artistry. It’s not just a rum you drink – it’s a rum you experience.
Each sip is a conversation. Each pour is a statement. It’s a reminder that great spirits are about more than just alcohol – they’re about stories, struggles, and the sweet taste of freedom.
Would you drink to that?
Pro Tip for Rum Lovers
Store between 55-65°F. Avoid direct sunlight. Let it breathe before serving. Enjoy the journey.
Equiano Original African Caribbean Rum 70cl